Wings are messy. Cheetos are messy. Combined together, Applebee’s created one of the most tshirt-destructive foods on the planet. So, it was also our responsibility to create a unique hybrid napkin/shirt to protect our biggest fans, and warn customers about this new Cheetle-packed menu item. We called her, “The Shirtkin.” And the internet loved her.
Press: Thrillist, Delish, Yahoo, HypeBeast, AdAge TikTok
It organically went viral with over 546k views, and later with paid support, becoming the channel’s most popular content to date.
CASE STUDY
