With our help, what started as a little ode to Applebee’s exploded into moment in pop culture. The amount of love, hate (uhhh truly… there were flirtations with death threats), and eventual love again (the song rose to the top of the charts, was nominated for a Grammy, and won a Billboard Music Award— not to mention Applebee’s had their best year ever), could fill a thousand Oreo shake blenders and still taste pretty sweet in the end. (Apologies if it played too many times during your football game).
Press: Rolling Stone (x2), People, Time, Variety, Forbes, Billboard (x2), Business Insider (x2), The New York Times, Washington Post, Vulture, CBS News, Esquire, Eater, CMT, AdAge (x2), AdWeek, L.A. Times, NY Post, StereoGum, USA Today, Good Morning America, Taste of Country, CNN, Little Black Book
Awards: 2022 Cannes Lions - Gold - Entertainment Lions For Music - Production of Exclusive Artist Content in Partnership with a Brand • 2022 Cannes Lions - Silver - Engagement - Social & Influencer, Partnership • 2022 Effie Awards - Grand Effie • 2022 Effie Awards - Gold - Social Media - Services • 2022 Effie Awards - Silver - Restaurants • 2022 AMP Awards - Best Artist + Brand Collaboration • 2022 AdWeek Creator Visionary Awards - Breakthrough Music Award, Brand Collab Award • 2022 One Show - Shortlist - Integrated - Brand Transformation / Repositioning • 2022 One Show - Shortlist - Music & Sound Craft - Use of Licensed Music • 2022 One Show - Shortlist - Music & Sound Craft - Artist / Brand Collaboration • 2022 Webby’s - Nominee - Advertising, Media & PR - Advertising Campaigns, Real-Time Response Campaign
