As opposed to the chiseled jawlines and hyper masculinity of other shaving brands, we focused this campaign to celebrate the authenticity and individuality of men from all over. We spent weeks searching YouTube for real, confident men (not actors) who aren’t afraid to show their true selves (and incredible talents) to the world, and finally found Willie and Kevin.

In addition to our launch spots, we created a global print and digital campaign that also featured a diverse spectrum of men— all embracing the new brand tagline, “The Man I Am.”

Press: The Drum, Marketing Dive, AdAge